OUR MISSION

We are a cruelty free, socially conscious brand which provides high quality, affordable products that infuse moisture into the hair and skin. We educate our customers on the benefits of non-toxic beauty and inspire healthier self-care habits.

Our vision is to create a worldwide movement of total body care from the inside out, for our tribe of radiant skinned, natural haired beauties.

After carrying out tons of research into healthy hair care practices, in June 2017 Kay decided to shave off all of her relaxed hair (well actually her husband shaved it off for her!) and embark on a new natural hair journey.

She would share hair care tips, products reviews and various other types of content on her YouTube channel, as she took the time to master her kinky type 4 natural hair.

It was then that she started experimenting with natural oils and butters and mixing them together to make her own formulations and use them to enhance the overall health of her hair and skin. This was the start of the range of products that we all know and love today.

After carrying out tons of research into healthy hair care practices, in June 2017 Kay decided to shave off all of her relaxed hair (well actually her husband shaved it off for her!) and embark on a new natural hair journey.

It was then that she started experimenting with natural oils and butters and mixing them together to make her own formulations and use them to enhance the overall health of her hair and skin. This was the start of the range of products that we all know and love today.